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Kilimo Corps Africa Institute

KCAI-SC-104 · Microcredentials · Professional

Pricing Agricultural Products Profitably

Use costs, customer value, market evidence and break-even reasoning to set and review defensible prices.
4 hours6 lessons15-question final assessmentShort Course Certificate
Review curriculum

Business-growth pathway

Learn a focused capability and produce useful evidence.

Complete an editable Pricing and Break-Even Calculator using labelled assumptions.

  • Complete every sequential lesson and practice knowledge check.
  • Pass a randomized final assessment at 70% with no more than two formal attempts.
  • Submit the original practical assignment and required course feedback.

Complete curriculum

6 structured lessons

01

Understanding agricultural costs

Use understanding agricultural costs to improve a specific, evidence-led agribusiness decision.

40 min
02

Fixed and variable costs

Use fixed and variable costs to improve a specific, evidence-led agribusiness decision.

40 min
03

Unit cost calculation

Use unit cost calculation to improve a specific, evidence-led agribusiness decision.

40 min
04

Cost-plus, market-based and value-based pricing

Use cost-plus, market-based and value-based pricing to improve a specific, evidence-led agribusiness decision.

40 min
05

Margins, discounts and break-even analysis

Use margins, discounts and break-even analysis to improve a specific, evidence-led agribusiness decision.

40 min
06

Reviewing prices under changing market conditions

Use reviewing prices under changing market conditions to improve a specific, evidence-led agribusiness decision.

40 min

Practical resource

Pricing and Break-Even Calculator

List fixed and variable costs, calculate unit cost, compare cost-plus, market-based and value-based prices, calculate contribution per unit and break-even volume, then record the assumptions and review date. All KES figures are hypothetical classroom examples.

Download practical pack

Source integrity

Original, attributed instruction

Synthesised from Republic of Kenya Ministry of Agriculture, Livestock and Fisheries — ENABLE Youth Kenya Agribusiness Marketing and Agribusiness Planning and Operations Management Modules. Current requirements and specialist interventions must be confirmed with the relevant authority or qualified professional.

Self-paced · mobile-ready

Begin Agricultural Product Pricing.