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Department of Business, Finance and Enterprise Management

Agricultural Business Models & Customer Validation

Test demand, sharpen a value proposition and choose a model that fits the value chain.
ProfessionalBlended6–8 weeks4–6 hours per week

Course overview

A practical pathway built around a clear outcome.

Test demand, sharpen a value proposition and choose a model that fits the value chain.

Produce an evidence-backed business model and customer-validation report.

Entry qualifications

Who this course is for

  • Young people, farmers, professionals or enterprise builders working in or entering agriculture.
  • Basic English reading ability and access to an internet-enabled phone or computer.
  • No prior university qualification is required for Foundation courses.
  • Professional and Advanced courses benefit from relevant field, study or enterprise experience.

Learning objectives

What you will build

  • Apply value proposition to a defined agricultural context.
  • Apply market testing to a defined agricultural context.
  • Apply business model design to a defined agricultural context.
  • Produce evidence of learning through practical assignments and assessment.

Course structure

Learn. Apply. Demonstrate.

01

Learn

Accessible lessons, African examples, transcripts and guided resources.

02

Apply

Practical exercises connected to a real farm, enterprise or community question.

03

Demonstrate

Assessments and a useful final output aligned to the stated course outcome.

Beyond learning

Move from course progress to live opportunity.

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