KILIMO CORPS AFRICA INSTITUTE
KCAI-CSAD-101 — CLIMATE-SMART AGRIPRENEURSHIP WORKBOOK

Use this workbook to build your own evidence. Do not invent interviews, prices, permits, results or technical advice.

1. OPPORTUNITY IDENTIFICATION CANVAS
Community problem:
People affected:
Evidence already available:
Evidence still required:
Current alternatives:
Value-chain actors:
Commercial gap:
Proposed small test:
Decision date:

2. FIVE-CUSTOMER MARKET ASSESSMENT
For each interview record the date, customer type, current behaviour, problem, buying criteria, quantity/frequency, current alternative, price evidence and permission to use anonymised findings.
Finding 1:
Finding 2:
Finding 3:
Finding 4:
Finding 5:
Patterns:
Contradictions:
Decision supported by the evidence:

3. CUSTOMER, VALUE PROPOSITION AND 7 PS
Target customer:
Problem or job:
Evidence:
Value proposition:
Product:
Price:
Place:
Promotion:
People:
Process:
Physical evidence:

4. ONE-MONTH DIGITAL MARKETING PLAN
Week | Audience | Useful message | Format | Channel | Call to action | Measure

5. AGRIBUSINESS PLAN
Problem statement:
Product or service:
Target customer:
Value-chain position:
Market evidence:
Competitor analysis:
Revenue model:
Marketing strategy:
Operations plan:
Management and partnerships:
Climate and digital strategy:
Financial estimates:
Risk register:
Implementation milestones:
Monitoring indicators:
Sustainability and scale potential:
Executive summary:
Short enterprise pitch:

6. FINANCE WORKSHEET
All figures are your assumptions in KES. Label each evidence source and date.
Start-up assets:
Working-capital needs:
Fixed costs per period:
Variable cost per unit:
Expected units sold:
Selling price per unit:
Revenue = units sold × selling price
Total variable cost = units sold × variable cost per unit
Gross margin = revenue − total variable cost
Contribution per unit = selling price − variable cost per unit
Break-even units = fixed costs ÷ contribution per unit
Monthly cash inflows:
Monthly cash outflows:
Closing cash = opening cash + inflows − outflows

7. RISK REGISTER
Risk | Category | Likelihood | Impact | Existing control | Additional mitigation | Responsible person | Review date

8. VALUE-CHAIN LAB
Chosen value chain:
Production-system choice:
Technical professional to consult:
Key records:
Quality or biosecurity controls:
Customer and channel:
Climate-smart opportunity:
Digital opportunity:
Top five risks:
Decision:

9. CAPSTONE SELF-REVIEW
[ ] The problem is supported by evidence.
[ ] Five or more customer conversations are documented.
[ ] The value proposition answers a real customer problem.
[ ] Operations, people, partners and quality controls are feasible.
[ ] Financial calculations and assumptions are traceable.
[ ] Climate and digital choices are proportionate.
[ ] Environmental claims are specific and supportable.
[ ] The risk register names owners and review dates.
[ ] Milestones and indicators are measurable.
[ ] The executive summary and pitch match the complete plan.

CAPSTONE RUBRIC — 100 POINTS
Problem and opportunity analysis 10
Market evidence 15
Value proposition and business model 15
Marketing strategy 10
Operational feasibility 10
Financial reasoning 15
Climate and digital integration 10
Risk management 10
Clarity and professionalism 5

Technical and regulatory notice:
Confirm current permits, standards, prices and technical recommendations with the relevant Kenyan authority or qualified veterinary, fisheries, food-safety or extension professional.